By A lot of revenue slides say one word: subscription. Sometimes it is "SaaS" or "commission" or "freemium". The founder knows exactly what it means. The investor learns almost nothing.
Three lines, one sentence
- 1Who pays
The one who sends you money, not always the user.
- 2How much
One price, in rupees.
- 3How often
Monthly, yearly or every order.
- 4One sentence
Salon owners pay us ₹1,499 a month.
A business model slide has one job: let the investor estimate what one customer is worth to you, without asking a follow up question. That needs three facts.
Turn them into one sentence
Here is a labelled example. "Salon owners pay us ₹1,499 a month to fill their empty slots." In one breath the investor knows who pays (salon owners), how much (₹1,499) and how often (monthly). They also know why the salon pays, which is the start of your retention story.
Now watch what happens in the investor's head. ₹1,499 a month is about ₹18,000 a year. A thousand salons is about ₹1.8 Cr a year. They did that maths without you, and they trust it more because they did it themselves.
Your revenue slide should let the investor do the maths before you do.
Common slips
Listing every possible revenue stream on day one. Pick the one that pays the bills today and mention the rest as later. Quoting a price range so wide it means nothing. Pick the price most customers pay. Mixing up users and payers. In many marketplaces the user pays nothing and the business on the other side pays. Say so plainly.
The maths the investor does
Write your sentence, read it to someone outside your company and ask them what one customer is worth in a year. If they can answer, your slide works.