I'm Vignesh Iyer. For 13 years I've built the decks and financial models founders take into investor meetings. Here I fix one slide, one answer or one number at a time, so your next pitch gets a second meeting.
These are some of the 2,000+ founders whose pitch decks and financial models we built. Together they have raised over $100 Million.
Investors in companies whose decks and models we built. Logos belong to their owners.
Sessions with accelerators and incubators across India. Two recent ones, straight from LinkedIn.
In person · Goa
Goa Startup Accelerator Programme · Department of ITE&C, Government of Goa
A hands on session with the accelerator's founders on refining their decks, saying it clearly and walking into investor meetings ready.
See the post on LinkedInA founder sent this after a meeting that had not gone well. His story opened Founder's Room 2026: what he showed the investor for 14 minutes, and the two answers he never said in the room.
Most founders spend a minute on the product and never reach the ask. Press start, say your pitch out loud and watch which beat eats the clock.
Start when you're ready to speak.
Two quick tests from the way investors actually read a deck. Both use a labelled example startup.
An investor glances at a traction slide for about three seconds. Can you catch the one number that matters?
The same market slide, built two ways. Bottom up starts from customers you can count and multiplies by what each pays. Drag the red line to see the top down version most decks use.
Example startup. Numbers are illustrative.
The reels are the short version. These pieces go deeper, with the worked examples I use when I sit with a founder.
The three lines every revenue slide needs, and the one sentence that lets an investor do the maths in their head.
4 Nov 2026ReadHow to handle investor questions so the answer lands in the first five words, not the fifth sentence.
2 Nov 2026ReadSnabbit spent ₹16 for every ₹1 it earned and still raised more money. What investors were really buying, and what it means for your pitch.
28 Oct 2026ReadYour deck gets forwarded more than it gets presented. Which means every slide has about three seconds to make its point.
24 June 2026ReadBefore any meeting, you should be able to make someone lean in inside ninety seconds. The five things it has to carry.
23 May 2026ReadThe idea is rarely the variable between a yes and a maybe. The slope of the line almost always is.
27 April 2026ReadYou mean it as strength. A sophisticated investor hears one of two things and both are bad.
24 March 2026ReadFounders try to prove the problem is enormous, urgent and personal all at once. The slide ends up proving nothing.
1 March 2026ReadA single number is a snapshot and snapshots can be staged. A slope is a story.
5 February 2026ReadNothing matches that search yet. Try another word, or pick a topic above.
The reels give you one fix. The long videos on YouTube take one slide or one investor question and go all the way through it, with worked examples you can copy into your own deck. The first one lands on Sunday 8 November.
Inside the rooms where cheques get written
Most founders believe the cheque follows the idea. It follows the founder.
Written with Chandni Niranjan, Before You Pitch brings you into the conversations between investors and founders: the questions investors ask, what they are listening for and the gap between what a founder means and what an investor hears. Founder stories and the angels who backed them show how trust is built, where doubt takes hold and what sits behind an investment decision.
10 secrets and the 12 slide layout behind decks that got a second meeting. Comment DECK on any reel and I'll send it to you. Follow first, so it reaches your DMs.
The week's fixes in one short email, plus the book launch date and the first look at new tools for founders.
One short email a week. Unsubscribe any time.
I've spent more than 13 years in India's startup ecosystem, helping over 2,000 founders get ready to raise and facilitating more than $100 Million in funding. Most of that work happens before the meeting: the deck, the model, the answers to the questions investors always ask.
Pitch with Vignesh is where I share that work in the open, one fix a day. I'm the founder and managing director of IGHC Limited and an IIM Calcutta alumnus. I never show client work; every example you see here is real and sourced, or labelled as an example.
If your round is coming up, start with one call. If you need the deck or the model built, that's what Plan My Venture does.
One focused call on your round. We go through:
Prefer to write first? Send your startup's name, stage and how much you plan to raise, or DM on Instagram.
Pitch decks, financial models and market research for founders, since 2013. Founders we've worked with have raised over $100 million.
